In this digital age, the big question is should you drop your email campaigns for social media? The simple answer is NO! Although, social media has taken over being the preferred method of marketing, the power of an email campaign should never be underestimated.
Why? Here are some of the most valuable reasons why email marketing is still a viable and lucrative strategy.
People are reading emails on their smartphones
It is estimated that a staggering 85% of UK mobile phone owners use a smartphone which are able to access personal emails. Depending on factors like target audience, type of email, or type of product, around 15% to a whopping 70% of all emails are read via this route.
Everyone uses emails, but not everyone is on social media
While social media have millions of users, it is still far below the amount of people with an email address. In most cases social media platforms require a valid email address before somebody can create an account. When it comes to promotional content, about 72% of people prefer receiving promotional content through email rather than social media according to Marketing Sherpa’s report. Also, emails have about 6x more chances of getting click-through vs business social media messages.
Email marketing has a more personal touch compared to other digital marketing methods. Your business messages will only be seen by intended people since emails are directly delivered to your recipient’s inbox. Personalization is easier and felt better through emails because an e-mail can deliver more in-depth and intimate message more than a social media message that is usually expected to be just a few sentences, if not words, long.
The best marketing method for B2B
Businesses all over the world expect business interactions to be completed over emails. Emails have always been the standard and most formal way of communication between businesses.
Email marketing can be more cost-effective than other methods and it can also offer a better ROI than social media.
We truly believe that both routes of connecting with your target audience are valuable methods of contact and can be run in tandem to maximise the performance of your digital marketing plan.